Samara Company Limited is a family business that operates in all the regions of Ghana with interests in the insecticide, laundry products, food & beverage and personal hygiene sectors of the market. The company has been in existence for the past twenty-seven years and has transformed from a sole proprietorship called Apraku Chemicals into a private limited liability company called Samara Company Limited. Samara Company Limited is a Ghanaian owned company, which was incorporated under the laws of Ghana in 2005.

Samara supplies products to millions of Ghanaian end consumers via its network of over 17,000 distributors. Our B2B customer portfolio of wholesalers and retailers ranges from medium-sized businesses to sole proprietors including single mothers fending for their families.

We are growing every day and are looking at expanding further into West Africa. We want to grow profitably and we have identified key priorities to drive our operations, customer value delivery, people management, strategic growth focus, corporate governance, operational efficiency and internal controls.

We currently boost of four active brands (i.e., SASSO, ROMA FEKKO AND KEL), Sasso and Roma Insecticide spray and Mosquito coil introduced in 2007 and 2018 respectively. Fekko spray starch introduced in the year 2017 and in 2021, we ventured into curative products particularly oral care in three different variants, namely, Kel Charcoal Toothpaste (activated Charcoal), Kel 360 (with cool mint) and the Kel kids (with Strawberry Flavor for Children between the ages of 2 to 6 years). Kel toothpaste is currently undergoing the necessary registration and approval in order to market in Europe.

We continue to push boundaries and that's why Samara Company Limited has won numerous awards including Excellence in Business, Ghana Pharma Award in 2017 and 2019, Insecticide Provider of the Year in 2017 and 2019, African Product Award, Lagos, among many others.

Our mission is clear: to achieve enduring success in the development of products of great quality that will be preferred by everyone because they add value to their lives. We have the business development, marketing, strategic planning and leadership skills necessary to create and distribute the products to make lives better.