To talk about beauty one should not forget about health, quality of life and enchantment. Acting in the world of Professional Hair Cosmetics shows us that dealing with desires and transformations are just some of the challenges of company and professional hairdressers. If you always update within the technological demands, solving and managing with subtlety and responsibility to bring to the professional and the final customer the best result for your desire for change, treatment and transformation. I am happy to say that the Latin Root cares and works for that purpose. Brazilian Latina root with great pride. Institutional of the company: The company Raiz Latina was constituted in 2,000, having as cradle the city of S?o Jos? dos Campos, region of Vale do Para?ba SP, axis Rio - SP. Its founder and director, Telma dos Santos, together with her husband Marcos Pocardich, started the company with the purpose of assisting hairdressers from all over the country, so that quality and results in the use of professional salon processes were the differential of the company. Today the brand has a team of 14 internal employees, about 300 people involved in manufacturing and process and more than 84 distributors and staff that indirectly is part of the structure Latin Root. The Raiz Latina acts together with the creations and works of professional hairdressers through its products with quality and result, respecting all the legal norms and recognized by ANVISA. To know or acquire our products visit our social networks Nowadays, competition between several segments in cosmetics causes the market to become saturated, merging what is of professional use with the shelf items. The Latin Root due to the respect with the professional hairdresser fits the focus of having products exclusively in salons, since its products are formulated specifically to serve this market. Raiz Latina also offers sales and management training, in addition to the technical courses regularly applied according to previous scheduling with distributors or company realization. In our social media channels the professional interacts with suggestions and takes questions directly with the Technical Department.