JanaJal is a private sector initiative that aims to make safe drinking water a reality in the lives of every Indian. The concept of water ATM was developed 5 years ago with the objective of providing sustainability to the activity of safe water dispensing. Initially a lot of time and efforts were invested by its Founder brothers, Parag Agarwal and Anurag Agarwal in trying to secure support and validation from various government and local administrative bodies. The first objective was to secure universal acceptance for water ATMs as being an ideal decentralized alternative to making safe water available to communities. The company installs, operates and maintains water ATMs that provide safe drinking water on 24X7 basis to consumers under a unique AAA philosophy which is to make safe water Available, Accessible and Affordable. In addition to safe water, providing social entrepreneurship and gainful employment opportunities to members of the community that are upskilled and trained to conduct themselves as Operators of the water ATMs is an integral part of the JanaJal operating model. Since inception, the company has worked relentlessly to advocate and demonstrate the benefit of water ATMs. It has succeeded in establishing the fact that water ATMs are the first step towards a developed nation. The Government of India