EVENTS

INTENSIVE EXPERT SESSION 'MARKETING FOR SENIOR EXECUTIVES'

   

Event Details:

  • Date: - -
  • Venue:The Academic Lounge, Oxford
  • Register
   

 

BOOST YOUR BUSINESS WITH BEST UK EXPERTS!

Join 3 day intensive learning course for CEOs and middles to become seniors by best British experts. Update yourself on power in business relations, employees motivation and personal branding with Certificate of attendance from Oxford. 

Why get training programmes of the Academic Union Centre?

 - Original and workable strategies + useful experience

 - Certificate of attendance for each participant

 - VIP format, group size maximum up to 12 participants

 - Comfortable and participant-friendly environment

 - B2B networking

BOOK YOUR SEAT!  

 

July 12, 2017

‘Strategic Management’ 

 - The Strategic Planning process

 - PESTEL analysis and external shaping environment

 - Diverse Marketing Strategies (dominance, entrance, followers, vertical and horizontal integration, diversification)

 - Modelling Marketing Strategy (Ansoff Matrix, Marketing Mix)

 - Case studies in Strategic Marketing

 - Exploring Marketing Strategy in Innovative and Entrepreneurial, Diversified, Alternative and Non-Commercial contexts

Prof. Martin Hingley, A front man of a international think tank group with a diverse range of research interests (sustainable value for market, chain and network stakeholders). Chair of Strategic Marketing at University of Lincoln (Lincoln Business School), UK

 

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July 13, 2017

Expert sesion and Q&A ‘Marketing Your Business Online’

 - 2017 online marketing landscape

 - Measure online success

 - The Digital World

 - Marketing Fundamentals 

 - Online marketing objectives 

 - Websites 

 - How to drive traffic to your website

Luan Wise, 'Top 5 Female Marketer’ (LinkedIn UK, 2015), Brand ambassador. Board trustee for the Communication, Advertising & Marketing (CAM) Education Foundation, Vice-chair of the Chartered Institute of Marketing (CIM) South West board, Member of the GFirstLEP Business and Professional Services Sector Group

  

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July 14, 2017 

Expert sesion and Q&A 'WRITING FOR WEB'

 - How online readers behave, and how to design and plan web content accordingly

 - Ways to write more effective content for websites

 - SEO, Adwords, on-page and off-page optimisation, etc., and how to use them to improve a website's ranking on Google 

 - Delegates' websites evaluation and improvement tips 

 - Learn some techniques for successful management of websites: the importance of reader accessibility, the use of styleguides, and how to proofread effectively  

Robert Bullard, CEO, ‘Perfect Text’, author of 'Business Writing Tips - For Easy and Effective Results', feature writer (the Guardian, The Daily Telegraph), business coach 

Learn how to engage, impress and sell from an experienced and popular public speaker, copywriter and trainer in business writing skills (Media Training, Kaplan, Hemsley Fraser, Oxford University)

   

  

 

BOOK YOUR SEAT!

 

Contact us for details:

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel: +44 7513887395

 

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Europe Business Assembly

Head Office Tel: +44 (o) 1865 251 122
Fax: +44 (o) 1865 251 113
Email: director@ebaoxford.co.uk

Socrates Nomination Committee

Executive Secretary
Anna Gorobets
Tel: +44 7852160605
Email: agorobets@ebaoxford.co.uk
Email: agorobets@socratesawards.co.uk
 
 

The Socrates Almanac Editorial

Tel: +44 1865251122
Email: almanac@ebaoxford.co.uk
Email: s.almanac@ebaoxford.co.uk 
 
 
 
 
 
 
 

The Academic Union, Oxford

Programme coordinator:
Diana Berezanska
Tel: +44 7597536277
Email: coordinator@ebaoxford.co.uk
 

Investment Promotion & Marketing Center

Executive Secretary:
Marina Sandulyak
Tel: +44 7513887395
E-mail: pbd@ebaoxford.co.uk
 

EBA Global

VIP Programme Coordinator
Anastasia Mallwill
Tel: +44 7597707593
E-mail: inter@ebaoxford.co.uk
 
 
 

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